The new cap-and-cup
graphic for Independent Joe represents the “regular Joes” who own Dunkin’ Donuts franchises throughout the US. The new design is carried through the magazine masthead, website components, and other materials.

"Cup Fight"
Original vector art
with placed DD logo
and cup imprint
Today: Tim Hortons ..tomorrow Starbucks? McDonald’s?

"Independent Joe"
Quarterly Magazine

More Samples
Coming Soon!